The Loft Urban Salon - St. Laurent Centre

Feb 7

A Valentine's Day Pop-Up Project has opened at St. Laurent Centre! The Pop-Up features skin care, hair and makeup products! In this physical space, the brand is offering makeovers and styling for customers to look and feel their best! The brand can connect with a customer across all five senses and truly immerse their customer into the story and value proposition of what they are offering. Every touch point heightens awareness, makes a connection deeper and is a moment along the customer's path to purchase that truly cannot be replicated online or via mobile. Providing experiences is key to a successful Pop-Up Project and should be a part of every brand's experiential marketing strategy.