Pop-Up Spotlight

Daring Diva Purses elevated their retail journey at Shoppers Mall in 2023, all thanks to the affordable and supportive Morguard Pop-Up Project. This initiative is designed to help entrepreneurs grow their businesses and reach new customers by providing flexible retail opportunities with no long-term commitments. The local Specialty Leasing Manager contacted Daring Diva Purses on Instagram and knew they would be a fantastic addition to the mall’s retailer mix. And she was spot on!

Their first Pop-Up event took place over 5 days in September 2023, where shoppers in Brandon, Manitoba, fell in love with their unique purses, clothing, and accessories. The success of this initial venture led to a second Pop-Up, this time for 18 days in December. As the saying goes, the third time’s a charm. In 2024, Daring Diva Purses returned for an impressive 6-month term.

The Morguard Pop-Up Project has proven to be an invaluable platform for entrepreneurs like Daring Diva Purses, offering them the chance to test the market, build their brand, and connect with a broader customer base.

Follow their journey on Instagram or Facebook: @daringdivapurses