A Smashing Pop-Up With Smash + Tess

Mar 28

In the span of only 3 weeks, Smash + Tess transformed a space of nearly 3,500 square feet into their first-ever in-person pop-up experience for Holiday 2021 at Coquitlam Centre, British Columbia. Their intention was to create a space that felt like an extension of their brand values by promoting a welcoming environment where all visitors would feel comfortable, confident, and represented.

With cheeky signage, lots of Instagram-worthy vignettes, and decals on the mirrors boasting phrases like “Every Body is Bangin’”, they wanted guests to feel like they were coming over to hang out with their best friends! The most popular selfie spot was the highly photographed floral neon sign “Hair Up, Bra Off, Romper On”. Situated at the front of the store, the sign attracted passersby who were intrigued to get a closer look and snap a photo with their friends before being greeted by the amazing staff.

Inclusivity is at the heart of all that Smash + Tess does. In addition to stocking the store with their full-size range from 3XS-4X, they ensured that bodies of all shapes and sizes were celebrated—from the mannequins and visuals throughout the store to the staff that was hired!